The price and the sheep

The price and the sheep

As the name suggests, merino wool is obtained from merino sheep, an absolutely natural product that takes time and resources to grow. The extraction process relies on a lot of manual labour and in the case of prose merino wool, animal welfare is not ignored. Reasons that determine the price of the raw material merino wool.

Why is merino wool clothing more expensive?

Merino sheep belong to the class of fine wool sheep. With a size of 1.40 meters, these fluffy animals weigh up to 100 kilograms. Most of the merino sheep live in Australia and originate from North Africa. In these regions the animals find the best conditions to feel comfortable, an essential prerequisite for the optimal growth of merino wool.

The beautiful and characteristic coat, with all its outstanding characteristics, makes this sheep unique and is the basis of the merino wool production. 

The merino sheep

A merino sheep produces between 2 and 3 kilograms of fine wool per year. The amount of wool to be produced is therefore very limited. Just as the necessary conditions for animal-friendly husbandry are costly. This is clearly reflected in the price of the raw material, which is traded internationally at around USD 150 per kg.

The quality of the wool again influences the price. Prosa uses the highest quality level “superfine” for T-shirts and “fine” for sweatshirts.

The finer the fibre, the higher the quality.  Measurements are taken in microns, where 1 micron corresponds to a thousandth of a millimeter. The finer the fibre, the more it bends when it comes into contact with the skin, which is responsible for the outstanding and unique wearing comfort. 

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